ShopEducation & Pet Merch

Welcome to our online shop! We're all about positive reinforcement and providing trainers and pet parents with reliable, dog-friendly tools. From rewards to training essentials, everything here is curated to support happier, more confident pups.

Trainer rewarding a dog during outdoor training

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Educational

Positive Beginnings

Puppy Training Essentials

E-Book

A practical guide to positive reinforcement puppy training, with simple steps, expert tips and real-life strategies for a happy, confident pup.

Positive Beginnings: Puppy Training Essentials book cover

Pet Merch

For Your Puppy →

Recommended Gear List

Tried-and-tested gear our trainers recommend.

Training
PetSafe Treat Pouch Sport
Hands-free treat pouch that keeps rewards ready on every walk.
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Walking
Fida Heavy Duty Dog Lead, 1.2 m
A strong, comfortable lead for everyday walks.
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Training
Long Line Training Lead
Safe freedom while you practise recall outdoors.
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Walking
Embark Adventure No-Pull Harness
Front-clip harness that makes loose-lead walking easier.
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Training
PetSafe Clik-R Training Clicker
Marks the exact moment your dog gets it right.
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Rest
K&H Original Pet Cot (Medium)
A raised, breathable bed for a calm place to settle.
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Rest
Feandrea Foldable Dog Crate
A two-door crate that becomes a safe, cosy den.
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Enrichment
KONG Classic (Medium)
The classic stuffable toy for food puzzles and calm chewing.
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Enrichment
IOKHEIRA Snuffle Mat
Turns mealtime into a sniffing game.
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Enrichment
LickiMat Tuff Buddy
Slow, soothing licking that helps dogs relax.
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Enrichment
Nina Ottosson Dog Smart Beginner Puzzle
A beginner treat puzzle that builds problem-solving.
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Enrichment
Starmark Treat Dispenser Chew Ball
Rolls out treats as your dog plays and chews.
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Chews
BetterBone Dental Chew (Medium/Large)
A long-lasting chew for strong chewers.
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